CHALLENGE
At busy train stations, departure screens are often too far away to read clearly. Passengers move closer or zoom in with their phones to check their train. The challenge was to turn this everyday frustration into a playful way for Ace & Tate to encourage people to check their eyesight.

IDEA
Ace & Tate introduces oversized viewing glasses that help passengers read distant departure screens. By looking through them, people experience how much easier it is to see clearly, turning a familiar inconvenience into a reminder that they might need glasses after all.

EXECUTION
Ace & Tate installs glasses-shaped magnifying viewers on adjustable stands at NS train stations, positioned at a distance from departure screens. Passengers can look through the lenses to see the information on the screens more clearly. Each stand carries the message: Can't see what's on the screen? Maybe you need glasses after all.
A QR code invites passengers to book a free eye test with Ace & Tate, turning a practical moment at the station into a brand experience.

BRAND: Ace & Tate
MEDIUM: Guerrilla Activation / Train Stations
CATEGORY: Self-Initiated / Brand Experience